Press Interview
January 12, 2010
Marketing Manager Named at G.S. Cosmeceutical USA
G.S. Cosmeceutical USA Inc., a contract manufacturer of a range of cosmetics, has hired Andrea Sercu as its new marketing manager. Sercu joins the Livermore, Calif.-based company with 15 years of communications experience in the beauty industry. Sercu has served as a copywriter, public relations specialist and marketing manager for manufacturers including Procter & Gamble Professional Beauty, Joico Laboratories, Cynosure and Silhouet-Tone. Sercu graduated from the University of Florida with a bachelor’s in advertising.
“Andrea’s extensive relationships in the skincare industry and her ability to develop effective, results-oriented marketing plans will serve as an asset to our rapidly expanding company and our clients,” Chief Executive Officer and Founder Gogi Sangha said in a company release.
G.S. Cosmeceutical USA provides research and development, manufacturing and warehousing services for companies large and small within the spa and beauty industry. The company formulates products including anti-aging treatments, hair care, organic and natural products as well as other specialty products. Speaking with DailyVista, Sercu provided details on her plans to get started at G.S. Cosmeceutical USA. Sercu said that her immediate task as marketing manager is to raise brand awareness of G.S. Cosmeceutical in the media with a specific focus on the Web.
“We’re performing outreach to current and prospective customers. I’ll be writing about our areas of expertise and formulation processes in general to plant the seeds of who we are to clients,” Sercu said, adding that she’ll use her wide network of contacts as a former media editor to gain exposure for G.S. Cosmeceutical. A daily responsibility for Sercu is to maintain contact with current and prospective clients and to make sure that all of their needs are met.
“We’re looking for opportunities to drive brand awareness and simultaneously further outreach in educating the industry on the latest advances,” she said. Looking forward, Sercu said that G.S. Cosmeceutical is looking to capitalize on its expertise in the anti-aging, over-the-counter and cosmeceutical markets. “Cosmeceutical and anti-aging is in a huge growth cycle despite the recession, so that’s something in which we want to tap our current expertise,” she said.
Sercu noted that G.S. Cosmeceutical caters to small entrepreneurs as well as larger, established companies. The company’s flexibility and quick turnaround in the marketplace has been a key driver of awareness and has positioned the company for continued growth in the segment, she said.